Privacy Policy

Last updated: October 20, 2025

At Sapphire Ballroom, LLC (“we,” “us,” “our”), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website — https://sapphireballroomjax.com — or use our services.

By using our website, booking lessons, or submitting your information, you agree to the terms of this Privacy Policy.


1. Who We Are

Sapphire Ballroom, LLC
7999 Phillips Hwy
Jacksonville, FL 32256
Email: [email protected]

We are a locally owned and operated dance studio in Jacksonville, Florida, specializing in wedding dance instruction and choreography services.


2. Information We Collect

We collect the following types of information when you interact with our website or services:

Information You Provide Directly

When you fill out a form, schedule a lesson, or make a purchase, we may collect:

  • Your first and last name

  • Email address

  • Phone number

  • Your partner’s name, email, and phone number

  • Your wedding or event date

  • Messages or notes you submit

  • Payment information (when purchasing via Stripe or Square)

Information Collected Automatically

When you visit our site, certain data is collected automatically using tools like Google Tag Manager, Google Ads, Meta Pixel, and Hotjar. This may include:

  • Your device type, browser, and operating system

  • IP address (anonymized where possible)

  • Pages visited and time spent on the site

  • Clicks, scrolls, and form interactions

  • Advertising identifiers (for remarketing purposes)


3. How We Use Your Information

We use your information to:

  • Schedule lessons, respond to inquiries, and provide requested services

  • Send confirmations, reminders, or updates about your appointments

  • Improve our website’s performance and user experience

  • Display relevant ads on platforms like Google and Facebook

  • Send promotional offers or studio updates (only if you’ve opted in)

  • Process payments and maintain business records


4. How We Share Information

We do not sell or rent your personal data.

We may share limited data with trusted third parties who help us operate our business, including:

  • Go High Level: CRM and booking system used for managing appointments, forms, and communications

  • Google (Ads, Analytics, Tag Manager): Used for tracking website performance and running marketing campaigns

  • Meta (Facebook/Instagram Pixel): Used for measuring ad effectiveness and retargeting visitors

  • Hotjar: Used to analyze website behavior and improve user experience

  • Square / Stripe: Used to securely process online payments

These providers are required to keep your data secure and use it only for the purposes described.


5. Cookies and Tracking

We use cookies and similar technologies to personalize content, analyze site performance, and measure advertising results.
You can manage your cookie preferences through our on-site banner or by adjusting your browser settings.

To learn more about how we use cookies, please visit our Cookie Policy.


6. Email & SMS Marketing

If you subscribe to our updates, book lessons, or request information, we may send you follow-up emails or text messages related to your inquiry or account.
You can unsubscribe from promotional emails by clicking the “unsubscribe” link in any message, or reply “STOP” to SMS messages to opt out of future texts.


7. Payment Information

When you make a payment on our site, your card details are securely processed by Square or Stripe.
We do not store or have access to your full payment card information on our servers.


8. Data Retention

We retain your personal information only for as long as necessary to provide services, comply with legal obligations, or maintain business records.
If you request deletion, we can remove your data from our systems (including Go High Level and email marketing tools) within a reasonable timeframe.


9. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access a copy of your data

  • Request correction or deletion of your personal information

  • Withdraw consent for marketing communications

To exercise these rights, please contact us at [email protected].


10. Data Security

We use reasonable technical and organizational measures to protect your information against loss, misuse, and unauthorized access.
However, no system is completely secure, and we cannot guarantee absolute security of your data transmitted over the internet.


11. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect information from anyone under 18 years of age.
If we learn that we have inadvertently collected data from a minor, we will delete it promptly.


12. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or for legal reasons.
The “Last updated” date at the top indicates the most recent revision. Please review this page periodically.


13. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us at:
📧 [email protected]
🏢 7999 Phillips Hwy, Jacksonville, FL 32256